How This Founder Is Kicking Up Innovation in the Sneaker Market

Âé¶¹Éç spoke with PENSOLE Footwear Academy founder D’Wayne Edwards about the World Sneaker Championship.

By Conrad Martin | Feb 27, 2017

Since the 1980s, sneaker culture has been on the rise. “Sneakerheads” have turned collecting from a spectator sport into a seriously booming . As an industry grows, customer needs evolve. Enter , a design school with a curriculum solely (pun intended) dedicated to the art and business of footwear design.

Related: Nike’s Self-Lacing ‘Back to the Future’ Sneaker Is Here and Is Cooler Than You Think

Âé¶¹Éç had the opportunity to speak with Pensole founder D’Wayne Edwards to discuss the 2017 . The competition is open to designers from around the world and relies on crowdsourced voting to determine the winner.

Image credit: Pensole

Congratulations to this year’s winner, Maxwell Lund. Check out the Facebook Live interview above.

Since the 1980s, sneaker culture has been on the rise. “Sneakerheads” have turned collecting from a spectator sport into a seriously booming . As an industry grows, customer needs evolve. Enter , a design school with a curriculum solely (pun intended) dedicated to the art and business of footwear design.

Related: Nike’s Self-Lacing ‘Back to the Future’ Sneaker Is Here and Is Cooler Than You Think

Âé¶¹Éç had the opportunity to speak with Pensole founder D’Wayne Edwards to discuss the 2017 . The competition is open to designers from around the world and relies on crowdsourced voting to determine the winner.

Image credit: Pensole

Congratulations to this year’s winner, Maxwell Lund. Check out the Facebook Live interview above.

Conrad Martin • Network Editor at Âé¶¹Éç.com

Âé¶¹Éç Staff
Conrad Martin is the Network Editor at Âé¶¹Éç.com. His areas of focus include native and... Read more

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