Ketchum’s First Female CEO Talks Diversity in Upper Management
Here’s how this CEO thinks women can break through the glass ceiling and positively impact their businesses.
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In this episode of The Rough Cut, Storyhunter co-founder Alex Ragir continues the series at the Cannes Lions International Festival of Creativity with Barri Rafferty, CEO of Ketchum.
Rafferty tells Ragir that since taking over, she’s led Ketchum through the process of rebranding as a “communications consultancy.” The pair also discuss how women can break the glass ceiling and the impact that women in upper management can have on an organization.
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EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , , and the Â鶹Éç App available on and devices.
In this episode of The Rough Cut, Storyhunter co-founder Alex Ragir continues the series at the Cannes Lions International Festival of Creativity with Barri Rafferty, CEO of Ketchum.
Rafferty tells Ragir that since taking over, she’s led Ketchum through the process of rebranding as a “communications consultancy.” The pair also discuss how women can break the glass ceiling and the impact that women in upper management can have on an organization.
Related:
Â鶹Éç Network is a providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , , and the Â鶹Éç App available on and devices.
