Build Your Brand, Build Your Business–In Three Steps
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- Consistency: Messages, images and so on must be consistent, or consumers become confused and turn away from the brand.
- Persistence: Brands are not built overnight.
- Restraint: Don’t be tempted to go too far.
- Consistency: Messages, images and so on must be consistent, or consumers become confused and turn away from the brand.
- Persistence: Brands are not built overnight.
- Restraint: Don’t be tempted to go too far.
Kara Ohngren is a freelance writer and part-time editor at YoungÂ鶹Éç. Her work has appeared... Read more
