Does Your Business Suck? 15 Warning Signs
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When I stroll around the two-block main street in my town, I find myself feeling sad. That’s because after nearly 20 years of covering small business, I have a pretty good sense of who’s going to make it and who isn’t.
Those coffeehouses and art galleries located a block off the main drag, tucked out of sight? Yeah. I noticed over the holiday weekend they are all bust. Mistake: Bad location. Ditto for the restaurant on the little-used second floor of a mini-mall, which has changed out three times in recent years.
Is that easy to tell if a business is going to fail? Sometimes, it is.
But don’t just take my word for it. Serial entrepreneur recently put together a nifty list on his Quicksprout blog of 15 signs your business is circling the drain. A few of my favorites:
- You’re not making a profit. Stop selling your widgets at a loss and trying to make up for it on the volume, as my grandfather used to joke. If you don’t make a dollar at the end of the day, it won’t matter how much volume you’re driving.
- No prospects. There’s lots of dreaming and fantasizing and making pie-in-the-sky pie charts out there in startup-land, but to make the business happen, you’ll have to actually go out and talk to potential customers. Lots of ’em.
- You keep repeating your mistakes. Successful startups have a steep learning curve, you may have heard. That means you need to learn quick how to do things effectively.
- No passion.Did you get into business just to avoid getting a job? Grab the first franchise offer you heard about? That often doesn’t work out. The long hours required to launch a successful startup tend to fatigue those who aren’t fired up about what they’re doing.
- No buzz. I’ve watched so many small business owners go under who never once appeared at a local networking event, sponsored a team, offered a coupon, printed a flier, held a contest, gave out free samples, nothing. Their death is utterly predictable. Do something to get customers talking about your business!
Want more? Here’s Patels’ .
Do these warning signs worry you? Never fear — later this week I’ll discuss some indicators that your business will succeed.
When I stroll around the two-block main street in my town, I find myself feeling sad. That’s because after nearly 20 years of covering small business, I have a pretty good sense of who’s going to make it and who isn’t.
Those coffeehouses and art galleries located a block off the main drag, tucked out of sight? Yeah. I noticed over the holiday weekend they are all bust. Mistake: Bad location. Ditto for the restaurant on the little-used second floor of a mini-mall, which has changed out three times in recent years.
Is that easy to tell if a business is going to fail? Sometimes, it is.