Bottle of Macallan Whisky Sells for Record-Shattering $628,205

By Laura Entis | Jan 20, 2014
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This weekend, at a Sotheby’s auction in Hong Kong.

The purchase, which was well over the expected price range of $258,000 to $516, 000, crushed the previous record of $460,000 paid in 2010 for a bottle of whisky at a Sotheby’s auction in New York.

This is just another indication of Asia’s growing affection for whisky ( and last week, news broke that Japanese drink group Suntory, of Lost in Translation fame, will purchase American Whiskey distillery Jim Beam for $16 billion.)

Related: Would You Buy a $39,700 Bottle of Wine? Someone Did.

As the Asian market matures — and — expensive, high-end whisky is increasingly seen as an alternative investment opportunity.

“In 2009, we only sold a handful of wines. Now that the market is expanding, and buyers become more sophisticated and knowledge, whisky becomes a part of that,” Robert Sleigh, head of wine, Sotheby’s Asia told CNBC on Monday.

This weekend, at a Sotheby’s auction in Hong Kong.

The purchase, which was well over the expected price range of $258,000 to $516, 000, crushed the previous record of $460,000 paid in 2010 for a bottle of whisky at a Sotheby’s auction in New York.

This is just another indication of Asia’s growing affection for whisky ( and last week, news broke that Japanese drink group Suntory, of Lost in Translation fame, will purchase American Whiskey distillery Jim Beam for $16 billion.)

Related: Would You Buy a $39,700 Bottle of Wine? Someone Did.

As the Asian market matures — and — expensive, high-end whisky is increasingly seen as an alternative investment opportunity.

“In 2009, we only sold a handful of wines. Now that the market is expanding, and buyers become more sophisticated and knowledge, whisky becomes a part of that,” Robert Sleigh, head of wine, Sotheby’s Asia told CNBC on Monday.

Laura Entis is a reporter for Fortune.com's Venture section.
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