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As Google Glass sharpens focus for a prospective launch later this year, the device frequently mocked for its clunky appearance has formed a fashion-forward alliance with the biggest eyewear company in the world.

Milan-headquartered Luxottica has announced a strategic partnership with Google that “will match up high-tech developers with fashion designers and eyewear professionals,” the 50-year-old optical conglomerate said on its website.

Luxottica’s empire comprises roughly 7,000 total retail chains worldwide, including Lenscrafters and Sunglass Hut, as well as a vast array of luxury eyewear brands, including Chanel, Giorgio Armani, Oliver Peoples and Persol.

The company owns of major eyewear brands on the market, and netted more than $10 billion in sales in 2013.

Related: Google Issues Some Pretty Darn Hilarious Glass Do’s and Don’t’s

Two of Luxottica’s proprietary names, Ray-Ban and Oakley, will initially be involved in the collaboration, the company said, combining “high-end technology with avant-garde design.” No additional details — or financial terms of the deal — were disclosed.

Prior to this partnership, Google announced its own Titanium Collection in January to make Glass more style-friendly — whereupon it also forged a game-changing deal with the nation’s , VSP.

In the face of Glass opponents, Google is all guns blazing. In addition to reportedly lobbying legislators who are mulling restrictions on wearing the device while driving, the company recently published a post in order to debunk popular Glass misconceptions.

Another minor but intriguing coup for Google Glass in recent weeks? The University of Southern California will reportedly offer a course entitled this fall. The class will focus on how students can harness the technology through the reporting process, according to Mashable.

Related: Virgin Atlantic Is Using Google Glass to Greet Customers