Follow These 25 CMOs to Learn How to Build Your Brand on Twitter
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They’re the marketing face of their own organizations, in charge of their businesses’ social media strategies and performance measurement. When it comes to social media activity, chief marketing officers set the standard. Yet with so many successful CMOs, it can be difficult to determine which ones to watch. This list of 25 great CMOs can help.
Gabriel Stricker: If you’re following CMOs on Twitter, you probably should follow Twitter’s own marketing chief. is mostly a retweeter but he retweets some of the best posts from across the site.
Alan See: As a top CMO on Social Media, specializes in providing staffing to businesses around the globe. His more than 55,000 followers can count on him for great tips on marketing, branding and much more.
Phil Schiller: Apple’s CMO is highly respected in his field. While most of his Tweets are about his own product, his account is a lesson in the importance of showing your brand pride.
Amber Osborne: As CMO of social media management platform , has fun with her account, sharing information and personal insights on industry trends.
Ann Lewnes: is at the center of , interviewing VIPs and sharing information on the company’s activities. I had the privilege of interviewing her earlier this year and she is a wealth of information.
Related: A Great Chief Marketing Officer Can Make All the Difference. Here’s How to Snag One.
Jon Iwata: If you’ve been wondering how IBM’s masterminds think, account can help. He keeps followers updated on the latest news from the company, including results of studies that could help with your own business efforts.
Beth Comstock: , General Electric CMO, is a self-proclaimed aspiring innovator. Through her tweets, she demonstrates just how innovative her marketing approach is.
Kirby Wadsworth: Limelight Networks’ CMO keeps his followers “in the know” with tips on marketing and industry trends.
Margaret Molloy: Siegel+Gale is an international branding agency headquartered in New York. As its CMO, maintains a Twitter account where she shares examples of great brand marketing efforts across the globe.
Jeff Jones: Following its highly publicized data breach, Target’s CMO was able to put a positive spin on the experience, making him an impressive example for all social media marketers.
Related: Target’s CMO Admits Culture Problems, Tells Employees ‘Truth Will Set You Free’
Blair Christie: , CMO for Cisco Systems, uses her Twitter account to share Cisco’s messages of empowerment and innovation.
Maggie Chan Jones: She may be new to SAP, but is off to a good start. Her Twitter feed posts keep followers informed of industry news and SAP activities.
Ed Nevraumont: , the CMO of A Place for Mom, has an interesting follow-back policy, , in which he explains his own follow-back policy.
Robyn Forman: , longtime friend and will keep you posted on the latest information you need to deploy successful marketing campaigns.
Stacy Martinet: You already count on to provide news and information. The company’s CMO links some of the best of the best on her Twitter account. I personally find many of her stories inspirational.
Lynne J. Johnson: is CMO of Consumer’s Credit Union. Through her Twitter account, she shares updates about her company’s activities, as well as retweeting industry insights.
Helena Foulkes: As CVS Caremark’s CMO, is working hard to spread the company’s anti-smoking message through positive posts about the company’s dedication to lung health.
Deborah Wahl: McDonald’s had a win during this year’s Super Bowl, becoming one of the top five most-mentioned brands on Twitter following its commercial. is relatively new to the position but she’s already off to a good start.
Brian Eisenberg: IdealSpot’s CMO is a wealth of information, sharing information that can help both marketers and business owners. You can also read his marketing tips for agencies on his
Karen Quintos: If the world of technology interests you, ‘ account is a great one to follow. The Dell CMO takes customer service seriously, using a @DellCares account to provide 24/7 customer support to Dell customers around the globe.
Murray Newlands: shares the latest information on marketing automation and techniques, as well as the latest information on the company’s innovations. I’ve worked with for two years now.
John Foley: The CMO of interlinkONE is an author, speaker, and consultant. frequently shares tidbits through Twitter, making him a marketer to follow.
Antonio J. Lucio: As a brand, Visa has a global reach. As Visa’s CMO, uses his Twitter account to share industry information and Visa news.
Jascha Kaykas-Wolff: is CMO of , as well as being a respected lecturer and startup advisor. His tweets are useful for both to marketers and entrepreneurs.
Nigel Dessau: Stratus Technologies’ CMO is worth following if only to know when he posts his latest streams. Dessau’s advice is available in a video library called .
Related: How to Hire a CMO When Marketing Has Nothing to Do With the Job
They’re the marketing face of their own organizations, in charge of their businesses’ social media strategies and performance measurement. When it comes to social media activity, chief marketing officers set the standard. Yet with so many successful CMOs, it can be difficult to determine which ones to watch. This list of 25 great CMOs can help.
Gabriel Stricker: If you’re following CMOs on Twitter, you probably should follow Twitter’s own marketing chief. is mostly a retweeter but he retweets some of the best posts from across the site.
Alan See: As a top CMO on Social Media, specializes in providing staffing to businesses around the globe. His more than 55,000 followers can count on him for great tips on marketing, branding and much more.
