How 122-Year-Old General Electric Is Killing It on Social Media
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may not be a sexy startup, but it knows a thing or two about innovation. And it’s proving its chops in the social-media world.
GE was represented in several categories at last night’s , which honors the best brands, agencies and professionals on social media. The company took home , were nominated in the , and categories.
So, how does a 122-year-old company compete with young whippersnappers? By humanizing its brand, educating its followers and taking photographs of jet engines and other visually stunning technology.
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In positioning itself as more than a maker of refrigerators and light bulbs, GE is leading the pack. Here are the three social media channels where the blue-chip shines:
Vine. GE got on one day after the video-sharing app launched. Since then, GE has not only shared do-it-yourself and stop-motion videos, but also launched the #6SecondScience Fair campaign, which encouraged fans to shoot their own science experiments. GE then “re-Vined” those experiments.
Instagram. Stunning images of jet engines rule GE’s . Along with striking photos of turbines, factories and locomotives, the company is certainly establishing itself as more than a maker of dishwashers.
Twitter. Stodgy it is not. GE is extremely active on , using itto share infographics, reports and photos as it aims to educate in 140 characters or less. When it asks questions to its 206,000-plus followers, the appliance maker will take the time to respond and thank those who answered.
On this edition of : A harsh truth about atoms.
— General Electric (@generalelectric) may not be a sexy startup, but it knows a thing or two about innovation. And it’s proving its chops in the social-media world.
GE was represented in several categories at last night’s , which honors the best brands, agencies and professionals on social media. The company took home , were nominated in the , and categories.
So, how does a 122-year-old company compete with young whippersnappers? By humanizing its brand, educating its followers and taking photographs of jet engines and other visually stunning technology.
