How Broderick’s Bueller Can Deliver Your Business Super Bowl Buzz
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This year, there is plenty of pre-game buzz about the Super Bowl ads right? You’re nodding your head, saying “Yep, I’ve seen the commercial, , and of course the continuation of .”
These big brands have deep pockets to create impactful, creative and fun ads. And you, as an entrepreneur, don’t.
But with a little creative thinking and some savvy use of social media, you too can get some attention — and generate a little buzz about your own product or service. How? You’re going to newsjack the Super Bowl.
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What? That’s right, you’re going to follow the online buzz about all of the advertisements; piggy back on a brand’s funny/witty advertisement and tell your own story.
Here’s your newsjacking guide in three easy steps:
Step 1: Head over to , a project organized by a Boston ad agency and presented on Boston.com, and start monitoring the pre-game, social-media buzz. Log in to your Twitter account and set up a search for #brandbowl to get a feel for what’s happening the next few days.
Step 2: Quickly read David Meerman Scott’s 30-minute book, , and learn the basics of Newsjacking. If you don’t have time, here is the gist:
Monitor Google news and social media — looking for ways to tie a product pitch/stunt/announcement to breaking news. Here are some examples of successful newsjacking incidents.
- Oakley provides their Sunglasses to the 33 Chilean Miners as they emerge from the mine.
- Kate Winslet saves Richard Branson’s 90-year-old mother from a fire, and the offers to train Kate Winslet as a firefighter.
- Paris Hilton gets arrested in Las Vegas. A savvy PR person from Wynn Resorts immediately issues a press statement banning Paris Hilton from the company’s properties on the Las Vegas Strip.
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Step 3: Get Creative. There’s plenty of buzz already around the Super Bowl, so why not try the following? (Note: It may help to quickly look at the videos referenced above.)
- The current hashtag for the Matthew Broderick/Honda CR-V commercial is #dayoff. If you’re a local spa, offer a 20 percent discount to anyone who comes in your store and mentions the hashtag #dayoff. Or simply add that as a discount code if you offer online products or services.
- Volkswagen is using dogs and “Star Wars” as their theme this year. If you’re a pet store, why not offer a discount to anyone who hums the theme to the movie? Or give away “Star Wars” figures for every $50 worth of merchandise sold?
- Toyota Camry is using the word #reinvented as a gateway to discussing their new car. If you’re a gym or health club, you could have some fun with this one.
- The Seinfeld/Acura advertisement features the Soup Nazi. If you’re a local restaurant or Deli, get creative with a new soup on Monday.
How is your business taking advantage of the Super Bowl? Leave a comment and let us know.
This year, there is plenty of pre-game buzz about the Super Bowl ads right? You’re nodding your head, saying “Yep, I’ve seen the commercial, , and of course the continuation of .”
These big brands have deep pockets to create impactful, creative and fun ads. And you, as an entrepreneur, don’t.
But with a little creative thinking and some savvy use of social media, you too can get some attention — and generate a little buzz about your own product or service. How? You’re going to newsjack the Super Bowl.
