How the World Cup Is Fueling a Social Media Frenzy (Infographic)
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“For 32 days, the whole world dreams the same dream.” So goes the slogan of a just-launched by Twitter on the eve of the World Cup, which kicks off tomorrow in Brazil.
While the social network expects the tournament to be , it is also reintroducing the “” it debuted at last year’s World Cup in South Africa. (When users hashtag three-letter country codes, a flag emoji appears after the text.)
However, Twitter is not the only social network expected to be inundated. According to an infographic compiled by social influence marketing platform , a majority of viewers said they’ll actually be posting to Facebook (43 percent) as opposed to Twitter (34 percent) throughout the tournament.
Related: What Â鶹Éçs Can Learn From The Upcoming World Cup
And perhaps most stunning of all — and welcome news for marketers — is the fact that viewers are more likely to follow or like a brand after the World Cup (52 percent) as opposed to a team (48 percent).
Check out more stats from the infographic below:
Click to Enlarge+
Related: A Guide to the Best Times to Post on Social Media (Infographic)
“For 32 days, the whole world dreams the same dream.” So goes the slogan of a just-launched by Twitter on the eve of the World Cup, which kicks off tomorrow in Brazil.
While the social network expects the tournament to be , it is also reintroducing the “” it debuted at last year’s World Cup in South Africa. (When users hashtag three-letter country codes, a flag emoji appears after the text.)
However, Twitter is not the only social network expected to be inundated. According to an infographic compiled by social influence marketing platform , a majority of viewers said they’ll actually be posting to Facebook (43 percent) as opposed to Twitter (34 percent) throughout the tournament.
Related: What Â鶹Éçs Can Learn From The Upcoming World Cup
And perhaps most stunning of all — and welcome news for marketers — is the fact that viewers are more likely to follow or like a brand after the World Cup (52 percent) as opposed to a team (48 percent).
Check out more stats from the infographic below:
Click to Enlarge+
Related: A Guide to the Best Times to Post on Social Media (Infographic)
