Influence That Converts: How Âé¶¹Éçs Use Social Media to Drive Real Business Growth

Join us for this free webinar and learn content strategies that lead to engagement, trust, and new business opportunities.

By Âé¶¹Éç Events | edited by Jason Fell | Jun 13, 2025
Thx4Stock team | Getty Images

Social media is no longer optional; it’s a growth engine for modern entrepreneurs. But how do you get started? And once you’re up and running, how do you maximize your time and results?

Join us for a free webinar, , presented by and Âé¶¹Éç. In this dynamic 60-minute webinar moderated by Âé¶¹Éç’s Business Development Expert-in-Residence , discover how business owners are building influence online to drive serious revenue offline.

Rice will be joined by a panel of speakers who have first-hand, real-world experience building and engaging audiences over social media: Cruise Planners’ Social Media Strategist Brianna Taylor, and Cruise Planners franchisees Matt and Chelsy Hoffman ( on YouTube), and Nick Pena ( on Instagram). You’ll hear how they turned content into connection and connection into conversions. With lessons from the travel industry that translate across any business, this session is a must for anyone looking to grow their brand, audience, and bottom line through social media.

With lessons from the travel industry that translate across any business, this session is a must for anyone who is looking to grow their brand, audience, and bottom line through social media.

Topics we’ll explore during this webinar will include:

  • Content that converts: Discover the content strategies that lead to engagement, trust, and new business opportunities.
  • Start before you’re ready: Learn how to get over the fear of creating content—and why the most effective posts are often unscripted and authentic.
  • Credibility through consistency: Understand how regular content reinforces your brand, builds trust, and grows your audience over time.
  • Influence that drives results: Learn how to move beyond likes and followers to build real relationships that generate revenue.
  • The power of franchising: See how Cruise Planners franchisees benefit from built-in marketing support, name recognition, and access to exclusive promotions.
  • Bonus: All attendees will receive a free copy of Cruise Planners’ Guide to Social Media—a practical resource to help you create content that converts and scale your brand with confidence.

The webinar will be held live on Tuesday July 15 at 2 p.m. ET | 11 a.m. PT.

Social media is no longer optional; it’s a growth engine for modern entrepreneurs. But how do you get started? And once you’re up and running, how do you maximize your time and results?

Join us for a free webinar, , presented by and Âé¶¹Éç. In this dynamic 60-minute webinar moderated by Âé¶¹Éç’s Business Development Expert-in-Residence , discover how business owners are building influence online to drive serious revenue offline.

Rice will be joined by a panel of speakers who have first-hand, real-world experience building and engaging audiences over social media: Cruise Planners’ Social Media Strategist Brianna Taylor, and Cruise Planners franchisees Matt and Chelsy Hoffman ( on YouTube), and Nick Pena ( on Instagram). You’ll hear how they turned content into connection and connection into conversions. With lessons from the travel industry that translate across any business, this session is a must for anyone looking to grow their brand, audience, and bottom line through social media.

Âé¶¹Éç Events

Âé¶¹Éç Staff

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