People Want the Snapchat Spectacles So Bad They’ll Stand in the Cold for Hours in Midtown NYC
The new device costs $130 and records 10-second videos.
Forgoing the snazzy vending machines it’s been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.
It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.

Camping out for at
— Darrellkc (@hamptonsunset)
Hey it’s cold here in line in NYC. Could we get some coffee?
— Catpiss_Neverclean (@catpiss_nvrcln)
Related: Snap’s Youthful Founders Show No Fear in Race to IPO
Of course, the line was shorter than Monday’s (but the day had just begun).
The line for in NYC is 3 hours long & wraps around the block along Central Park ? ?
— Kevin Siskar (@TheSiskar)

38° 9:03a are 23rd thru 35th since 7:30a line in waiting for access for 13 fans
— Same Ole Line Dudes (@sold_inc)
Here are Chris Lyons and Ryan Edelstein.
In my opinion, brings another artistic/creative way for augmented reality. Head over to Snapchat ? pinotski.
— Wahyu Ichwandardi (@pinot)
A day with follow me at armesteves8188
— armandesteves (@armandesteves)
It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident:
Dancing with my
— Karen X. Cheng (@karenxcheng)
Forgoing the snazzy vending machines it’s been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.
It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.
