This Dad Started a Side Hustle to Save for His Daughter’s College Fund — Then It Earned $1 Million and Caught Apple’s Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

By Amanda Breen | edited by Jessica Thomas | Apr 11, 2024

Amanda Breen • Senior Features Writer

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Amanda Breen is a senior features writer at Âé¶¹Éç.com. She is a graduate of Barnard... Read more

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