‘Do You Like the Taste of Making Money?’ Investors Weigh In on Crazy New Food Biz Pitches.

On the food-focused season 11 premiere of ‘Âé¶¹Éç Elevator Pitch,’ contestants serve up new business opportunities to our board of investors. Will they dig in?

By Dan Bova | edited by Jessica Thomas | Jun 26, 2024

Key Takeaways

  • A great pitch explains what you are doing and why you are doing it.
  • Explain who your customer is and what your sales traction is to date.
  • Investors want entrepreneurs who are all-in on their business.

Welcome back to the elevator. Going up!

returns for its 11th season, and we’re challenging the best of the best startup founders to bring their A-game to our board of investors, who are hungry to sink their teeth into the next big thing.

As long-time viewers know, this is how the show works: Contestants step inside our elevator and have just 60 seconds to pitch their company to a camera. Our investors are from the boardroom, and if they like what they hear, the elevator doors open. The entrepreneur then steps inside a pressure cooker for an intense negotiation that (fingers crossed!) ends with a life-changing investment. If the investors don’t like what they hear? The elevator goes back to the ground floor, and the entrepreneurs leave empty-handed. The only thing higher than our penthouse boardroom is the stakes!

In this kickoff episode, three food entrepreneurs try to tempt investors with tasty deals. Will the board bite or do a spit-take? There’s only one way to find out — press play and let the games begin!

Binge the last season of Elevator Pitch here

Season 11, Episode 1 Board of Investors

  • , co-founder and first CEO of Netflix, master of scaling
  • , CEO of 100.co, serial entrepreneur and investor
  • , Former NFL player and serial entrepreneur

Season 11, Episode 1 Âé¶¹Éçs

  • Marilyn Yang of , ultra-crunchy mushroom chips
  • Emanuel Storch and Mike Pease of , an artisanal producer of plant-based pizza, seitan and wings
  • Amin Bahari of , the Better-For-You Donutsâ„¢ with 8g protein, 3 net carbs and no gluten

How to watch

Season 11 of Âé¶¹Éç Elevator Pitch is presented by Amazon Business. New episodes stream on Wednesdays on Âé¶¹Éç.com and Âé¶¹ÉçTV. Follow Âé¶¹Éç Elevator Pitch on , and .

Dan Bova • VP of Special Projects

Âé¶¹Éç Staff
Dan Bova is the VP of Special Projects at Âé¶¹Éç.com and host of the How... Read more

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