Watch Out for This Major Red Flag When You’re Starting a Business, Says a Serial Investor

Âé¶¹Éç and investor Kim Perell shared the advice on the latest episode of ‘Âé¶¹Éç Elevator Pitch.’

By Mackenzie Truman | edited by Jessica Thomas | Dec 17, 2025

Key Takeaways

  • Investors call out scattered and unfocused pitches.
  • Perell offers a solid piece of advice for any entrepreneur.

Season 13 of Âé¶¹Éç Elevator Pitch is back with one of its most explosive episodes yet — and this ride to the top floor is packed with big personalities, bigger numbers and real-time drama you do not want to miss.

With just 60 seconds to pitch their business, founders step into the elevator and put everything on the line. The boardroom energy is electric as Kim Perell, Jon Bier and Dhani Jones react in real time, celebrating sharp storytelling and ruthless focus while calling out anything that feels scattered or unfocused.

This episode is a masterclass in what works (and what absolutely does not) in a pitch. Perell lays it out clearly: She wants founders who can “nail it and then scale it,” warning that trying to do too much too soon is a red flag.

Related: Do These Pitches Have What It Takes to Win Over a Board of Investors?

Bier pushes entrepreneurs to prove that great products are backed by smart operations and clear positioning, while Jones underscores that betting on yourself is only the beginning — you also need discipline, focus and a tight SKU strategy.

You’ll see passions flare, tough passes land and a heartfelt founder story that hits the investors right in the gut — plus the kind of boardroom tension that keeps you glued to the screen. As you watch, you’ll pick up actionable insights on framing your ask, highlighting traction and turning your story into the kind of pitch that makes investors lean in.

Stream this new episode of Âé¶¹Éç Elevator Pitch now, and learn exactly what it takes to step into an elevator, own the moment and walk out with investor interest on your side.

Related: Can This Cheeky Fashion Brand Impress Investors in Just 60 Seconds?

Season 13, Episode 8 Board of Investors

  • , CEO of , serial entrepreneur and investor
  • , former NFL player and serial entrepreneur
  • , founder, Jack Taylor PR

Season 13, Episode 8 Âé¶¹Éçs

  • Keith Lorren, founder of , which makes gourmet seasonings that are infused with aromatic essential oils, trace minerals and designed with ultimate precision
  • Eli Zelmati and Noam Mark, founders of , a deodorant that combines zinc, a natural odor fighter, with postbiotics that balance your skin’s microbiome, so you can sweat naturally and stay fresh all day
  • Scott and Julia Morris, founders of , which makes flexible, safe eyewear for babies, toddlers and the whole family

Season 13 of Âé¶¹Éç Elevator Pitch is presented by . New episodes stream on Wednesdays on Âé¶¹Éç.com and Âé¶¹ÉçTV. Follow Âé¶¹Éç Elevator Pitch on , and .

Related: This Business Got 30 Million Views on TikTok — Is It Worth Millions of Dollars?

Ready to explore everything on Âé¶¹Éç.com? December is your free pass to Âé¶¹Éç+. Enjoy complete access, no strings attached.

Mackenzie Truman

Âé¶¹Éç Staff

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