What Do You Need for the Perfect Elevator Pitch? It Takes 3 Simple Elements.

On this food-focused episode of “Âé¶¹Éç Elevator Pitch,” discover the secret sauce that gets investors hungry to make a deal.

By Dan Bova | edited by Jessica Thomas | Jul 31, 2024

Key Takeaways

  • Investors want to see passion — and sales traction.
  • When making your ask, be sure to give investors data-backed reasoning for your company’s valuation.
  • It’s not just about your product; it’s about you. Don’t be modest about sharing prior business success.

Hungry for some drama? On this episode of , contestants serve up new business concepts aimed at bringing nutrition to the next level. They have the passion and the belief in their products — but will our picky panel of investors find their ideas mouth-watering or half-baked?

With so many consumers looking for tastier, healthier and easier-to-prepare food options, the market is both massive and competitive. And although it’s not easy, a new brand can still break through and become a household name with proper backing and support. Watch to see if anyone has the secret sauce that results in the phrase that all founders hope to hear: “We have a deal!”

Related: Netflix Co-Founder Marc Randolph Reveals the Magic Formula for Grabbing an Investor’s Attention

Looking for a recipe for success on Elevator Pitch? Be sure your pitch has these vital ingredients:

  • Be clear and concise. People who fail to get our investors’ attention are all over the place. Present a clear picture of your idea and your investment needs.
  • Solve a problem. For a business to succeed, it needs to solve a customer problem. Don’t explain why people will want your product—explain why they need it.
  • Do the math. Make sure you know all of the relevant numbers surrounding your business — costs, profit margins and the size of the market — and don’t forget to make your ask before the clock runs out!

Season 11, Episode 5 Board of Investors

  • , co-founder and first CEO of Netflix, master of scaling
  • , CEO of , serial entrepreneur and investor
  • , partner at Polaris Partners and serial entrepreneur

Season 11, Episode 5 Âé¶¹Éçs

  • Doug Evans, founder of , a system that allows home cooks to grow garden vegetables on their countertops in as little as three days.
  • Catherine Smart and Jacqueline Grady Smith, founders of , a line of sauces and dressings designed to transform a rotisserie chicken, can of beans, or box of pasta into a delicious dinner.
  • Raina Kumra, founder of , the world’s first nutrient-dense Ayurvedic salt and pepper, made with vitamins derived from organic vegetables.

How to watch

Season 11 of Âé¶¹Éç Elevator Pitch is presented by Amazon Business. New episodes stream on Wednesdays on Âé¶¹Éç.com and Âé¶¹ÉçTV. Follow Âé¶¹Éç Elevator Pitch on , and .

Dan Bova • VP of Special Projects

Âé¶¹Éç Staff
Dan Bova is the VP of Special Projects at Âé¶¹Éç.com and host of the How... Read more

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