Business Ideas
What Are Cookies and How Do They Affect Your Online Business?
Whether you're interacting with a website on your computer or revisiting the same website on your phone — cookies are integral to your online business.
Advertising | Page 4
Human Resources
‘I Don’t Accept Bullshit Like That’: This Executive Director’s Family Doesn’t Support Her Work, But She Won’t Stop Fighting for Underrepresented Creators
Executive director of Free the Work Pamala Buzick Kim isn't afraid to have the hard conversations that drive long-term change.
By Amanda Breen
Marketing
Need to Revamp Your Brand’s Messaging? Look at What’s Trending
In our 'Creative Conversations in Advertising' series, award-winning Creative Director Tescia Deák and Â鶹Éç magazine Editor-in-Chief Jason Feifer talk about the power of hijacking cultural trends.
Marketing
How This Agency Is Using Creativity to Inspire Greatness in Others
In this episode of 'Anatomy of an Ad,' FCB Chicago Chief Creative Officer Andres Ordonez discusses the award-winning 'Boards of Change' campaign.
Marketing
Great Ads Are About Consumers, Not Technology
Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.
Marketing
How a Throwaway Joke Became an Award-Winning Ad Campaign
In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Â鶹Éç magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.
Marketing
You’ve Got 8 Seconds to Grab a Customer’s Attention. Here’s What to Do.
Get started using these five tips.
By Mike Kappel
Marketing
The Key to Effectively Communicating Important Messages Is All About Simplicity
In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Â鶹Éç magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.
Marketing
How to Deliver a Serious Message Through Humor
In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.
Marketing
What Comes After 5G? Here’s What Your Business Should Be Exploring Now
The long-awaited acceleration of 5G deployment is finally here.
Marketing
Want to Get Customers’ Attention? Tell Them a Great Story.
In our 'Creative Conversations in Advertising' series, award-winning creative director Josh DiMarcantonio and Â鶹Éç magazine Editor in Chief discuss the power of storytelling.
Marketing
How Do You Get People Excited About a Product That Doesn’t Exist?
In our series 'Anatomy of an Ad,' producer Liz O'Connor breaks down the components of the award-winning True Name by Mastercard campaign.
Marketing
Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback
A return to traditional marketing methods is proving popular in a number of industries.
Marketing
The Importance of Print Media and How It Can Benefit Your Brand
Don't skip out on printed brand materials, you could be missing out on major brand opportunities!
Marketing
What’s Driving Advertising M&A in the Year Ahead
The evolving media landscape is creating new opportunities for revenue, influenced by several converging factors. This has laid the groundwork for unprecedented advertising-related M&A activity this year.
By Rajeev Goel
Marketing
How AI Ads Are Disrupting Marketing
AI marketing is a new way to reach customers that is much more personalized, targeted and engaging than traditional methods.
Marketing
Memorial Day Is a Time for Remembrance, So What’s With All the Mattress Sales?
How Civil War-era "Decoration Day" morphed into the mattress-filled Memorial Day we know now.
By Amanda Breen
Online Presence
How to Use Pop-Up Ads Without Annoying Your Visitors
Capitalize on the benefits of a pop-up ad without irritating or turning off your audience.
Marketing
How Marketers Can Prepare for the Removal of Third-Party Cookies
The removal of third-party cookies will force marketers to revisit their advertising strategies.
By Mendel Cohen
Marketing
How to Identify, Report and Manage Ad Fraud (and Why It’s Important)
Ad fraud costs online retailers billions of dollars globally each year. Here's how to protect yourself and your company from losing out to the bots.
Online Presence
YouTube ad revenue is down, is TikTok to blame?
The company assures that the slowdown of the platform is linked to the global environment with problems in the supply chain, inflation and wars, but does not mention its aggressive competition.
Business News
According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising
This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.
Marketing
3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy
As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.
Marketing
5 Common Mistakes to Avoid When Selling Through Amazon
Simple errors can quickly upend your Amazon selling strategy. Learn how to avoid those mistakes and maximize your reach on the world's top seller platform.
Marketing
5 Steps to Creating Successful Marketing Campaigns
From startups to Fortune 100 brands, great marketing teams share common strategies to create compelling campaigns.
Marketing
This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It’s Here to Stay
Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.