Marketing
How to Grow Your Small Business Without Breaking the Bank
Here's how small business owners can level up their marketing game without breaking the bank.
Branding | Page 9
Buying a Franchise
Buying or Selling a Business? This Top-Ranked Franchise Makes the Intimidating Process Straightforward.
With a proven system and a global network, Transworld Business Advisors makes business transactions easier for everyone involved.
Marketing
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt
Get your brand ready for the new realities of a changing media landscape.
By Edward Yang
Buying a Franchise
These 4 Storytelling Elements Will Empower Your Brand in 2025
Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling.
By Adam Povlitz
Tech
Precisely Match 200,000+ Colors Instantly With This Tiny Tool for 40% Off
Grab colors from any object around you and add them to your graphic design applications.
By Â鶹Éç Store
Business Branding
How Introverts Can Lean Into Their Strengths and Unleash Their Personal Branding Superpower
Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.
Business Branding
Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup
Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.
By Chris Savage
Marketing
Sending A Last-Minute Marketing Email? Follow This 7-Step Checklist to Avoid Making These Costly Mistakes
Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.
By Liviu Tanase
Buying a Franchise
KFC Is Launching a Chicken Tenders-Focused Concept Called Saucy — Here’s When and Where It Opens
The chicken chain is making a strategic pivot towards the growing demand for customizable, sauce-heavy meals.
Business Branding
How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups
Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.
By Jessica Wong
Building a Business
This Brand Whiz Shares How to Sell Boring Products That Nobody Likes
Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.
By Liz Brody
Building a Business
Who Shapes a Brand — The Leader or the Audience? Here’s What Really Determines Success.
Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.
Side Hustle
Their Nutty College Side Hustle Earned Over 6 Figures in Under 6 Months: ‘Revenue Doubled Every Month’
Pistakio co-founders Francine Voit and Nicola Buffo had no interest in 9-5 office jobs — so they became entrepreneurs.
By Amanda Breen
Building a Business
How to Build an Unshakeable Brand Voice and Win Over Loyal Customers
Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.
Business Branding
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
By Slava Bogdan
Business Branding
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Buying a Franchise
IHOP and Applebee’s Are Opening Their First Co-Branded Location in the U.S. — Find Out Where It Is
After announcing the collaboration last winter, the first co-branded location will open in early 2025.
Business Branding
Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.
Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.
By Jessica Wong
Business Branding
4 Simple Steps to Turn Your Company’s Origin Story Into a Talent Magnet
Here's how your business can stand out to job seekers.
By Milos Eric
Marketing
Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing
Â鶹Éçs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?
Side Hustle
These College Classmates Started a Side Hustle to Solve a Common Household Problem — Then Scaled It From $0 to Over $50 Million in Under 4 Years
Tumble co-founders Justin Soleimani and Zach Dannett envisioned a better, easier-to-handle kind of rug — so they got to work on it.
By Amanda Breen
Building a Business
How This Beverage Industry CEO Used His Passion for Hip-Hop to Build Partnerships With Jay-Z, Rick Ross and More
Sovereign Brand's Brett Berish discusses embracing authenticity, learning from "failures" and partnering with music icons.
Marketing
3 Reasons Your Marketing is Failing (And How to Fix It)
There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.
Business Branding
Goldfish Crackers Wants to Hook Millennial Snackers With New ‘Chilean Sea Bass Crackers’
The maker of the highly binge-able crackers casts its net to snag more snackers with a hilarious campaign.
By David James
Business News
Playboy Was Once Valued at $2 Billion. Now Hugh Hefner’s Son Has a Plan to Buy It Back for a Fraction of That.
Cooper Hefner submitted a $100 million offer to buy back his dad's storied brand.
By David James
Building a Business
She Couldn’t Believe Tweens Were Still Getting Their Ears Pierced at the Mall. Now Her Company Is On Track to Make $100 Million.
How do you find a working business model? Do it like Rowan—a brand that reinvented itself many times before finally piercing the ear-piercing market.
By Liz Brody
Thought Leaders
‘What, Like It’s Hard?’: This Brand-Builder Uses a Marketing Secret to Increase Voter Turnout. It’s Working for 2 Million People — and Counting.
Mandana Dayani, co-founder of I Am a Voter, has been involved with "some version of activism" for as long as she can remember.
By Amanda Breen