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Tennessee Titans safety Xavier Woods made smoothies, cleaned bathrooms and took orders for two weeks.

A viral moment can make or break a brand — but only if leadership lets it.

Hustle had convinced me I was successful when, in reality, I had built a high-stress job with thin margins and no leverage. I wasn't running a business. I was trapped inside one.

My first job taught me lessons about customer experience that shaped every business decision I've made since.