Marketing
How to Get a New Product to Market Without Hiring Market Researchers
Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
By Lesya Liu
Market Research | Page 4
Marketing
These Brand Consultants Turned Nights on the Town Into Market Data
They watch and they learn.
Marketing
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
By Eric Siu
Thought Leaders
The 3 Tasks You Need Your Product Management Team to Do
Develop something that's unique. Just don't expect it to be perfect.
Building a Business
4 Tactics to Help Your Company Avoid the Top Startup Killer
Startups fail for a lot of reasons: a lack of money (duh), poor marketing, a pivot gone awry, legal challenges. But another, different reason tops the list year after year.
By Zach Ferres
Thought Leaders
4 Phases of Market Research to Ensure Success
It's not enough to make a great product. People have to want it.
By Ray Beharry
Building a Business
5 Unique Ways to Build Your Brand Like the Big Companies Do
Learn how you can grow your business using your five senses.
By Wendy Keller
Marketing
3 Insights to Identify a Multi-Billion Market Opportunity
Even if you aren't a member of the Dollar Shave Club, you know what it is.
Building a Business
9 Ways to Profit From Your Passion
Take what you love and combine it with business strategies to make money.
By John Rampton
Building a Business
What to Look for First When Shopping Franchises
There is so much more to think about than just money.
Building a Business
Why Are You Still Risking Millions on Your Intuition?
Sophisticated algorithms can ensure sampling is done accurately for your market research.
By Erin Kelly
Building a Business
7 Tasks Online Marketers Wish Weren’t Such a Pain in the Ass
Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Marketing
Neuromarketing: The Science, Art and Opportunity
Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
By Andrew Medal
Building a Business
4 Groundbreaking Market Strategies to Skyrocket Your Startup
Boost sales by using research-based methods that reveal what customers most need from your product line.
Marketing
How Thinking Like a Lawyer Made Me a Better Content Marketer
Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
By Shayla Price
Building a Business
4 Growth Hacking Strategies That Work Like Magic
The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.
Tech
The Problem With Polls Isn’t the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
By Ray Beharry
Thought Leaders
3 Basics for Filing a Patent That Actually Has Value
A provisional patent application will provide as much protection as you need while determining if your idea can really go the distance.
By Stephen Key
Building a Business
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
Thought Leaders
Fortune Favors the Prepared Mind
Preparation mitigates entrepreneurial risk and smooths the road ahead.
By Gerard Adams
Building a Business
How to Value Your Startup — Without Getting It Wrong
Take time to evaluate the market and examine all your options.
By AJ Agrawal
Building a Business
Are Retail Brands Ready to Compete in the New Normal?
As consumers continue to drift from brick and mortar shops to online markets, retailers are surprisingly optimistic.
Thought Leaders
The Problem With Polling, Surveys and Opinion Is That People Fib
Trump's victory should be a wakeup call for anyone who makes a living peddling research, messaging and polling.
Thought Leaders
The Perfect Plan to Properly Prepare for an Important Meeting
Preparation is not always fun, but the time you spend getting ready for a meeting can make for a more positive experience.
Marketing
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Building a Business
A Depressing New Study Finds Being Short or Overweight Can Hurt Your Career
Size does matter, as short men and overweight women face the largest backlash.