As AI lowers the barriers to starting and scaling a business, creating a memorable brand and great customer experiences will become the ultimate competitive advantage.
I built an AI executive copilot into how I run my company every day. What I learned had less to do with the technology and more to do with how well I actually knew my business.
The gap is not technical — it is experiential, built through reps of educating imperfect systems on how your business actually works, and it compounds every week you wait.