Mark Siebert Archives

Mark Siebert

Franchise Consultant for Start-Up and Established Franchisors

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Mark Siebert is the author of (�鶹�� Press, 2019) and the CEO of the , a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book (�鶹�� Press, 2016) is also available at all book retailers.

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More From Mark Siebert

Buying a Franchise

Buying a Franchise? Don’t Be Intimidated — Follow This Guide to Sizing Up a Franchisor.

You should always ask to meet the franchisor before buying into a brand. When you get that meeting, here's what to ask.

Buying a Franchise

How to Decode Franchise Fees and Find the Right Investment

Learn why focusing on value — not just cost — can lead to franchise success.

Buying a Franchise

The 3 Key Ways to Equip Franchisees to Represent Your Brand With Excellence

A strong training program can ensure that your franchisees and their employees follow your methods and rules.

Buying a Franchise

5 Must-Do Steps to Evaluate Franchise Opportunities Like a Pro

Once you've narrowed your franchise choices to a few — or a few dozen — it's time to investigate these informational options.

Buying a Franchise

How to Build a Franchise ‘Money Machine’ That Cashes In While You’re Out of Office

I'm a franchise consultant, and all the most successful entrepreneurs I've ever worked with understood that a business is ultimately just a Money Machine.

Buying a Franchise

Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.

Before taking the leap into business ownership, consider these nine crucial factors.

Buying a Franchise

Want to Know Which Franchise is Right For You? Follow These 4 Essential Steps

With so many franchise opportuntiies out there, learn how to narrow the field of prospective franchises to boost your chances of success.

Buying a Franchise

Tips and Strategies for Navigating Cultural Differences in International Business

There's a time and place for taking your franchise concept to international markets, but it requires extensive due diligence on the part of the franchisor, leveraging advisers who have international expertise, and a thoroughly documented game plan.

Building a Business

Franchise Legalese Defined — A Deep Dive Into Franchising Definitions

Before you can decide if you should franchise, find out exactly what you're getting yourself into.

Buying a Franchise

When’s the Best Time to Use AI in Your Franchise? The Choice Is Clear.

It's no longer a question of if or when to implement artificial intelligence in training, recruiting and marketing programs, but rather what it has already cost you if you haven't.

Buying a Franchise

This Key Tip is the Secret to Successful Franchise Sales

Selling a franchise requires a detailed but vital series of candidate assessments, as well as the wisdom to know when to walk away.

Buying a Franchise

The Real Cost of Franchising Your Business

Franchising can be a low-cost way to expand your brand — but it's not no cost. Here's what to keep in mind.

Buying a Franchise

Understanding the Basics of Franchising Your Business

Is franchising right for you? Unlock your business's potential and learn where to start.

Buying a Franchise

The Basics of Making Money in Franchising

Before you go from employee to boss, understand the financial benefits of buying a franchise.

Buying a Franchise

Looking to Figure Out How Much You’ll Make as a Franchisee? Consider These Factors.

There are some important clues you can track down before deciding if owning a given franchise location will give you the financial payout you're hoping for.

Buying a Franchise

Why Growing a Franchise During ‘Interesting Times’ Calls for Recommitting to Your Brand

Economic slowdowns have actually proven to be historically good for franchise companies, but it's more vital than ever for them to regroup, redirect and recommit to their brands in order to effectively attract buyers.

Buying a Franchise

Is This the Right Time to Sell your Franchise to a Private Equity Firm?

The CEO of iFranchise Group maintains that right now has never been a better point to consider the move.

Buying a Franchise

Looking to Expand Your Business? Here are 4 Franchise Alternatives You Need to Explore.

Business owners who are considering expansion have multiple avenues available to them.

Buying a Franchise

This Is When Your Franchise Needs to Outsource Vendors, and How to Find Them

There comes a time when all franchisors need to outsource certain functions. We're here to help.

Buying a Franchise

The Franchise Candidate You Should Think Twice About — And Why

In franchise sales, finding candidates with entrepreneurial spirit is desirable, but beware of the entrepreneur who wants to break all the rules.

Buying a Franchise

How to Maximize Franchise-Sales Earnings in a Post-Pandemic World

Financial performance representations can be a valuable tool in the process, but there are other tested strategies.

Buying a Franchise

Perfection Not Required

While businesses must constantly evolve, the pursuit of perfection is the enemy of progress.

Buying a Franchise

Why the Franchise Industry Will Boom in 2021

After months of forced closures and record-high unemployment, the U.S. is ready for an economic recovery - and the franchise industry is uniquely positioned to lead the charge.