Building a Business
5 Essentials for Maximizing Results From Seed Capital
The founder's primary job is stretching those first funds to afford a team, a prototype and a marketing plan.
Peter Cohan is president of , a management consulting and venture capital firm. He is the author of (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass.