Google to Make ‘Glass’ Available to the Masses…for One Day Only.

By Laura Entis | Apr 11, 2014
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Opinions expressed by Âé¶¹Éç contributors are their own.

Ok, geeks. Next Tuesday’s your chance.

On April 15, Google Glass will be available to everyone in the U.S., not just a handpicked group of “Explorers.”

The catch? The price isn’t any lower, which means it’s only available for those with a disposable $1,500. In addition, if you want to join the “Explorer” club, you’ll need to act fast once the clock strikes 6 a.m. PST that morning – according to a Google+ post, . You can sign up for a “reminder to purchase” .

Google may be known for its cutting edge technologies (and ), but this is marketing gold.

Related: Google Gets Defensive About Google Glass ‘Myths’

With a full-fledged consumer release still months away, a limited-day sale allows Google to get more Glass out there for testing and development purposes ahead of the official launch.

Google’s high-tech specs have been popping up lately, pilot-tested for everything from police patrols to airport check-ins. Now, news comes that New York City health inspectors may also begin donning Google’s goggles to record restaurant site visits. The year-long trial program, the New York Post , would require 10 percent of the 160 health inspectors to wear video devices.

For those of you planning to purchase your very own Google Glass come Tuesday, just remember: Don’t be a Glasshole.

Related: Coming Soon: Google Glass Ray-Bans

Ok, geeks. Next Tuesday’s your chance.

On April 15, Google Glass will be available to everyone in the U.S., not just a handpicked group of “Explorers.”

The catch? The price isn’t any lower, which means it’s only available for those with a disposable $1,500. In addition, if you want to join the “Explorer” club, you’ll need to act fast once the clock strikes 6 a.m. PST that morning – according to a Google+ post, . You can sign up for a “reminder to purchase” .

Google may be known for its cutting edge technologies (and ), but this is marketing gold.

Related: Google Gets Defensive About Google Glass ‘Myths’

With a full-fledged consumer release still months away, a limited-day sale allows Google to get more Glass out there for testing and development purposes ahead of the official launch.

Google’s high-tech specs have been popping up lately, pilot-tested for everything from police patrols to airport check-ins. Now, news comes that New York City health inspectors may also begin donning Google’s goggles to record restaurant site visits. The year-long trial program, the New York Post , would require 10 percent of the 160 health inspectors to wear video devices.

For those of you planning to purchase your very own Google Glass come Tuesday, just remember: Don’t be a Glasshole.

Related: Coming Soon: Google Glass Ray-Bans

Laura Entis is a reporter for Fortune.com's Venture section.
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