One of the first lessons a successful entrepreneur learns is how to get the biggest bang for their buck 鈥 in other words, how to ensure you are getting the best value for what you pay for
The candidates who have made the biggest impact at my company weren't necessarily the most technically skilled people. They were the ones with the rare ability to be genuinely persuaded by new evidence 鈥 including evidence that they were wrong.
I built a successful company, then decided to start a new one in an industry I was unfamiliar with and became a novice all over again. Here's what that beginner mindset showed me.
After years across agencies and enterprise marketing teams, I鈥檝e found that most underperformance isn鈥檛 a creative problem 鈥 it鈥檚 a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.
Nearly 70% of Google searches now end without a click. If your business is still optimizing for a world that rewarded keywords over clarity, you are already behind.
鈥婥ultures that are capable of navigating conflict start at the top, and that means leadership has to be open to disagreements and discussions. Here's how.