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For years, founders have been told to skip the business plan and just start. But the rise of directionless businesses suggests that ditching planning may have created a bigger problem.

Susana Chen and Jess Wu wanted to help artists monetize their work.

Here's how the rapidly growing and financially powerful senior demographic is driving the next wave of innovation, spotlighting four high-potential business ideas built around their evolving needs and lifestyles.

He sees starting the company as both a strategic and moral choice.